Changing Market Research Articles

Implementasi Strategis Sistem Informasi Akuntansi Melalui Analisis Komparatif

This research aims to investigate the strategic implementation of accounting information systems (AIS) through a comparative analysis of various approaches employed within organizations. In the face of rapidly changing business dynamics, the role of AIS is pivotal in supporting accurate managerial decisions and ensuring operational sustainability.The research methodology involves data collection from multiple organizations that implement AIS using distinct approaches. A comparative analysis is conducted across various implementation aspects, including system design, technological integration, data management, information security, and their impacts on financial and operational performance within the companies. The findings reveal that a strategic approach in implementing AIS provides a competitive edge for organizations. It was identified that factors such as appropriate technology selection, efficient integration, robust data security, and integrated management significantly contribute to the success of AIS implementation.These findings offer valuable insights for practitioners and managers in planning, developing, and enhancing the effectiveness of AIS in the context of dynamic market changes and business environments. The implications of this research provide a foundation for organizations to make strategic decisions regarding AIS investments and implementation to enhance their competitiveness and operational performance.

Research on the Differences Between the Laws Designed to Protect Brands and Traditional Trademark Laws

Brand protection is an important and challenging issue in the contemporary market, as brands are valuable and influential intangible assets that create and sustain competitive advantage. However, there is a lack of a clear and comprehensive legal category that can adequately address the diverse and complex aspects of brand protection. This paper aims to explore how a law designed to protect brands might differ from traditional trademark law, which mainly focuses on the registration and protection of distinctive signs that identify the source and quality of goods or services. The paper adopts a qualitative and comparative approach, using online sources, such as web articles, research papers, and guides, as well as examples of famous brands and cases, to illustrate and analyze the possible ways, characteristics, challenges, and benefits of brand protection. The paper concludes that brand protection is a useful or viable legal category that recognizes and respects the value and importance of brands as intangible assets that create and sustain competitive advantage in the market, adapts and innovates to changing market trends, consumer preferences, and competitive forces, and harmonizes and cooperates with the existing trademark laws and standards across different countries and regions.

Green PLM: business goals-oriented algorithm assessing the greenness of a product in the new product development phase for the automotive industry

AbstractSustainability-oriented new product development process is becoming of key importance in many sectors of the industry. Especially in the automotive industry, it plays a major role as this sector is historically associated with resource-intensive production and fossil fuel consumption, and thus has to implement solutions that will contribute to restraint of climate change. Manufacturing companies are currently faced with the challenge of adapting their business models to changing market expectations and requirements resulting from the sustainable development path. Moreover, the development of the new digital factories and pressure from the legislators require adjustment of existing Product Lifecycle Management systems. To enhance the concept of the Green Product Lifecycle Management which is still under development, in this work we propose a new three-step methodology composed of three main steps: (1) assessing indicators’ importance for sustainable business goals and business models, (2) assessing indicators and their importance in the automotive industry, (3) assessing “greenness” of the product. This complex approach is innovative as it is based on the business-oriented perspective. Selecting suitable business goals and corresponding business models leads to the selection of the appropriate subset of green indicators. Several more aspects are taken into account in this holistic analysis: the indicator's features, relevance for the company, importance to sustainable business goals, importance in terms of subsectors of the automotive industry as well as environmental, economic, and social impact. This approach enables the company to compute the value of the greenness of the product in reference to the key green indicators.

Review Paper - Recruitment and Selection Process at HDFC Bank

This research explores the complexities of the recruiting and selection process at HDFC Bank, a prominent financial organization in India. The main goal is to provide a thorough understanding of the techniques, processes, and difficulties associated with acquiring, evaluating, and selecting skilled individuals inside the bank. Data was collected using a mixed-methods approach that included qualitative and quantitative research approaches. The data was received from several sources, including HR professionals, existing workers, and relevant paperwork. The study emphasizes the significance of efficient recruiting and selection methods in preserving a competitive advantage in the banking industry. The analysis focuses on the congruence between HDFC Bank's recruiting tactics and its organizational goals, highlighting the significance of talent acquisition in propelling corporate performance and attaining long-term expansion. Moreover, the research investigates the use of technology and advanced approaches to make the recruiting process more efficient and improve the experience of candidates. The key results highlight the importance of cultural compatibility, alignment of talents, and inclusion of diversity in the selection process, demonstrating HDFC Bank's dedication to creating an inclusive work environment. In addition, the report highlights obstacles such as a shortage of skilled workers, growing competition, and changing market conditions, which compel the bank to constantly adjust and improve its recruiting methods. In summary, this study adds to the current understanding of recruiting and selection techniques in the banking industry. It provides valuable insights and suggestions for HR professionals and organizational leaders who want to improve their talent acquisition methods. The statement highlights the essential significance of recruiting and selection in influencing the achievement of an organization and promoting a culture of exceptional performance within HDFC Bank.

Techno-Economic and Environmental Analysis of the Integration of PV Systems into Hybrid Vessels

Solar energy is one type of clean energy resource, and currently the IMO, EU and UK are targeting net zero carbon emissions by 2050. This paper delves into the integration of photovoltaic (PV) systems into hybrid vessels in order to meet their strategies and targets. The technical challenges that come with designing such systems as well as their economic and environmental impacts are examined. By optimizing the usage of harnessed solar energy, we discover the operational strategy that provides maximal benefits through day-to-day savings as well as over the 25 year lifespan of solar panels. It demonstrates impressive economic viability, with cost savings of up to GBP 4.55 per day and a payoff period as short as 9 years. It also displays a modest emission reduction of up to 8.002 kg of CO2, which serves as proof for a pathway to greener practices in the maritime industry. This report highlights the operational flexibility that a hybrid vessel possesses once paired with a PV system through the ability to withstand regulatory and market changes. Also, when looking ahead, further adoption of PV technology creates opportunities for innovation in adopting renewable energy solutions in maritime transportation.

The true cost of losing employees and how to avoid them

The cost of losing a seasoned associate veterinarian can be as high as 2-3 times their annual salary, and for other staff mem­bers, it has been measured to be between 5.3% and 213% of their annual salary depending on the importance of the posi­tion and their time in that position. Reducing employee turn­over is important for the financial health of the practice, team health and the client and patient health. Eliminating those factors that have been shown to be reasons for an employee to leave are important first steps in reducing employee turnover. Recent cultural and socioeconomic changes have produced changes in the labor market that will require “mind shifts” in the hiring, mentoring and managing the work force.

Seed Production in Jalandhar

A key factor in agricultural resilience, crop diversity, and productivity is seed production—particularly in areas like Jalandhar that must meet changing market demands and climate change. This project explores the complexities of seed production in Jalandhar and how it affects agricultural development with the goal of educating researchers, policymakers, and agricultural stakeholders on how to support sustainable seed production systems. Located in the rich plains of Punjab, Jalandhar has become a major centre for the production of seeds, especially for pulses, wheat, and rice. The region's favorable soil and climate, together with cutting-edge farming techniques, are what propel the expansion of the seed business. With the growing use of hybrid and genetically modified seeds, government programs encouraging agricultural output, and growing farmer awareness of the advantages of high-quality seeds, Jalandhar has a huge market potential for seed production. Nevertheless, in order to fully realize the potential of this industry, stakeholders must work together and implement strategic interventions in response to issues including volatile market pricing, restricted financial availability for small-scale farmers, and environmental sustainability concerns. The sector's growth trajectory is further aided by the existence of well-established agricultural research institutions and government policies that are supportive of the industry, providing growing opportunities in both domestic and foreign markets High-quality seeds improve crop yields while also contributing to overall sustainability and profitability in farming operations. Agro-ecologically-suited certified seeds are essential for reducing the danger of pests, illnesses, and unfavorable weather. Encouraging and supporting sustainable seed production systems in Jalandhar benefits all related departments and financial institutions by promoting agricultural development, economic success, and food security. Keywords : Seed production ,Agricultural development ,Market potential ,Sustainable seed systems ,Government initiatives ,Economic prosperity.

Results of a Web-Based Survey on 2565 Greek Migraine Patients in 2023: Demographic Data, Imposed Burden and Satisfaction to Acute and Prophylactic Treatments in the Era of New Treatment Options

Objective: The Greek Society of Migraine and Headache Patients conducted its third in-line population web-based survey in 2023 to ascertain if the burden of the disease and the patients’ satisfaction with conventional and novel migraine therapies are changing compared to our previous findings from 2018 and 2020. Methods: The sampling process was based on a random call to participants to reply to a specific migraine-focused self-administered questionnaire, including 83 questions in Greek, which was distributed nationwide through the online research software SurveyMonkey. Results: We eventually enrolled 2565 patients, the majority of which were females. Our findings clearly demonstrate that migraine is still a burdensome condition. The degree of its impact on all aspects of productivity depends on the monthly frequency of migraine and the response rates to acute and prophylactic treatments. A total of 1029 (42.4%) of the patients had visited the emergency room mainly for unresponsiveness to acute treatments or aura-related symptoms. Triptans seem to be partly effective as acute therapies. OnabotulinumtoxinA seems to be effective for almost half of chronic migraine patients (43.9%) to report adequate satisfaction with this treatment (27.8% were “fairly happy”, 10.6% were “very happy”, and 5.5% were “extremely happy”). Due to their high rates of preventative effectiveness, most respondents treated with anti-CGRP Mabs expressed their optimism concerning their future while living with their migraine (88.25%), as well as towards further improvements in their quality of life (82.8%) status, mostly with fremanezumab. Conclusions: The patients recognize the usefulness of anti-CGRP Mabs in migraine prevention and consequently seem to be more optimistic than before about living with migraine. Considering the market change that is anticipated with the use of gepants and ditans, larger longitudinal population-based studies are warranted to further explore if the new era of migraine therapeutics might further lessen the burden of the disease.

Bidder-Specific Synergies and the Evolution of Acquirer Returns

Largely constant average acquirer returns over the past four decades mask fundamental changes in the takeover market. Controlling for bidder composition, the common component of acquirer returns has increased by five percentage points relative to the 1980s. Offsetting this increase, the average bidder-specific component has declined. We propose a theory of bidder-specific synergies to help interpret these opposing trends. In our theory and in the data, acquirer returns increase with the extent to which synergies are unique to that bidder. The composition effect reflects bidder uniqueness. Overall, the evidence is consistent with rising merger synergies that have become less bidder specific. This paper was accepted by Victoria Ivashina, finance. Funding: A. Golubov acknowledges financial support from the Bank of Canada [Governor’s Award]. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2022.02208 .

Structural and social changes due to the COVID-19 pandemic and their impact on engagement in substance use disorder treatment services: a qualitative study among people with a recent history of injection drug use in Baltimore, Maryland

BackgroundSubstance use disorder treatment and recovery support services are critical for achieving and maintaining recovery. There are limited data on how structural and social changes due to the COVID-19 pandemic impacted individual-level experiences with substance use disorder treatment-related services among community-based samples of people who inject drugs.MethodsPeople with a recent history of injection drug use who were enrolled in the community-based AIDS Linked to the IntraVenous Experience study in Baltimore, Maryland participated in a one-time, semi-structured interview between July 2021 and February 2022 about their experiences living through the COVID-19 pandemic (n = 28). An iterative inductive coding process was used to identify themes describing how structural and social changes due to the COVID-19 pandemic affected participants’ experiences with substance use disorder treatment-related services.ResultsThe median age of participants was 54 years (range = 24–73); 10 (36%) participants were female, 16 (57%) were non-Hispanic Black, and 8 (29%) were living with HIV. We identified several structural and social changes due the pandemic that acted as barriers and facilitators to individual-level engagement in treatment with medications for opioid use disorder (MOUD) and recovery support services (e.g., support group meetings). New take-home methadone flexibility policies temporarily facilitated engagement in MOUD treatment, but other pre-existing rigid policies and practices (e.g., zero-tolerance) were counteracting barriers. Changes in the illicit drug market were both a facilitator and barrier to MOUD treatment. Decreased availability and pandemic-related adaptations to in-person services were a barrier to recovery support services. While telehealth expansion facilitated engagement in recovery support group meetings for some participants, other participants faced digital and technological barriers. These changes in service provision also led to diminished perceived quality of both virtual and in-person recovery support group meetings. However, a facilitator of recovery support was increased accessibility of individual service providers (e.g., counselors and Sponsors).ConclusionsStructural and social changes across several socioecological levels created new barriers and facilitators of individual-level engagement in substance use disorder treatment-related services. Multilevel interventions are needed to improve access to and engagement in high-quality substance use disorder treatment and recovery support services among people who inject drugs.

Monitoring the Dynamic Networks of Stock Returns with an Application to the Swedish Stock Market

AbstractIn this paper, two approaches for measuring the distance between stock returns and the network connectedness are presented that are based on the Pearson correlation coefficient dissimilarity and the generalized variance decomposition dissimilarity. Using these two procedures, the center of the network is determined. Also, hierarchical clustering methods are used to divide the dense networks into sparse trees, which provide us with information about how the companies of a financial market are related to each other. We implement the derived theoretical results to study the dynamic connectedness between the companies in the Swedish capital market by considering 28 companies included in the determination of the market index OMX30. The network structure of the market is constructed using different methods to determine the distance between the companies. We use hierarchical clustering methods to find the relation among the companies in each window. Next, we obtain a one-dimensional time series of the distances between the clustering trees that reflect the changes in the relationship between the companies in the market over time. The method from statistical process control, namely the Shewhart control chart, is applied to those time series to detect abnormal changes in the financial market.

Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023

ObjectivesGiven the evolving cannabis marketplace (e.g., products, marketing strategies), this study examined online cannabis marketing practices over time. MethodsIn 2022 and 2023, researchers assessed website content (e.g., age verification, sales, delivery, warnings, ad content, promotional strategies) among 175 randomly-selected cannabis retailers’ websites across 5 US cities (Denver, Colorado; Seattle, Washington; Portland, Oregon; Las Vegas, Nevada; Los Angeles [LA], California, n=∼35/city). Analyses compared data from 2022 vs. 2023 and considered regulatory factors across cities. ResultsSimilar to 2022, in 2023, 76.6 % required age verification for site entry, 85.1 % used social media promotion, and 90.9 % offered online sales (82.4 % of which required age verification and 34.6 % offered delivery). There were significant (p < .05) decreases from 2022 to 2023 in the proportions indicating medical card requirements (27.4 % to 15.4 %), purchase limits (59.4 % to 47.4 %), health warnings (38.9 % to 29.7 %), health benefits (60 % to 47.4 %), and discounts/price promotions (92.6 % to 86.3 %). In 2023, proportions differed across cities in ways reflecting whether state/local law allowed online sales (>90 % in Denver, Las Vegas, LA), allowed discounts/price promotions (100 % in Denver and Las Vegas), or required health warnings (48–60 % in Seattle and LA vs. < 20 % elsewhere). Despite all sites prohibiting youth-oriented content and all but Denver and Las Vegas prohibiting health claims, 30.3 % posted content targeting youth/young adults (LA = 8.1 % to Denver = 74.2 %) and 47.4 % health claims (Seattle = 27.0 % to Denver = 71.0 %). ConclusionsOnline cannabis retail presents risks for access and appeal to minors, emphasizes health benefits, and uses price promotions, regardless of restrictions, indicating need for greater regulatory efforts.

Skilling in the Informal Economy in India: Identifying and Addressing Inequities in Designing and Delivering Lifelong Learning Opportunities

Lifelong learning opportunities (LLOs) for adults enhance their capabilities and resilience in adapting to changing circumstances, especially in the context of livelihoods. However, informal economy workers face barriers to accessing LLOs, including the digital divide among other challenges. An action research case study of an Indian LLO provider shifting to hybrid vocational education reveals the potential of digital LLOs, where low mobile data costs, high phone penetration, and flexible options mitigate learning expenses. The study details the constraints that the informal economy learners and the LLO providers face and thus contributes to the literature analyzing the broader implications of market changes and skill development for sustainable development.

Entrepreneurial leadership in startups and SMEs: Critical lessons from building and sustaining growth

Entrepreneurial leadership plays a pivotal role in the success of startups and small to medium-sized enterprises (SMEs) by guiding them through the turbulent waters of innovation, risk, and growth. This review explores the critical lessons learned from the experiences of entrepreneurial leaders in building and sustaining growth within these dynamic organizations. In today's competitive business landscape, startups and SMEs face unique challenges, including limited resources, intense competition, and rapid market changes. Effective entrepreneurial leadership entails a visionary mindset, a willingness to take calculated risks, and an ability to adapt to evolving circumstances. This review delves into the fundamental elements of entrepreneurial leadership, such as vision setting, innovation, adaptability, team building, and decision-making, which are essential for navigating the complexities of the startup and SME environment. Furthermore, the review examines strategies for building and sustaining growth, including scalability, financial management, marketing, customer acquisition, and strategic partnerships. Through case studies and practical examples, it illustrates how successful entrepreneurial leaders have implemented these strategies to overcome challenges and achieve sustainable growth. Despite their potential for success, startups and SMEs also face numerous challenges, including regulatory hurdles, technological disruptions, and globalization. By understanding these challenges and embracing emerging trends, entrepreneurial leaders can position their organizations for long-term success in an ever-changing business landscape. In conclusion, this review underscores the importance of entrepreneurial leadership in driving innovation and growth in startups and SMEs. By learning from past experiences and embracing the principles of entrepreneurial leadership, aspiring leaders can chart a course towards success in the dynamic world of entrepreneurship. Keywords:  Entrepreneurial Leadership, Startups, SMEs, Sustaining Growth.

Leadership and management in high-growth environments: effective strategies for the clean energy sector

The clean energy sector stands at the forefront of global efforts to combat climate change and transition towards sustainable energy sources. In this rapidly evolving landscape, effective leadership and management are crucial for driving innovation, managing growth, and navigating complex challenges. This abstract presents an overview of key strategies for leadership and management tailored to the unique demands of high-growth environments within the clean energy sector. Firstly, visionary leadership is essential for setting ambitious goals and inspiring teams to pursue innovation and excellence. Leaders must possess a deep understanding of market trends, technological advancements, and regulatory landscapes to effectively steer their organizations towards success. Additionally, adaptive leadership skills are necessary to respond swiftly to changing market dynamics and capitalize on emerging opportunities. Strategic management plays a critical role in ensuring the efficient allocation of resources, optimizing operations, and scaling up business operations sustainably. Talent acquisition and retention are key priorities, requiring a focus on attracting diverse talent and fostering a culture of continuous learning and development. Furthermore, building a culture of innovation and sustainability is essential for driving long-term success in the clean energy sector. Companies must encourage entrepreneurial thinking, foster collaboration across disciplines, and prioritize environmental stewardship in their operations. Despite the immense potential of the clean energy sector, companies face regulatory and policy hurdles that require proactive engagement and advocacy efforts. Navigating government regulations, advocating for pro-renewable policies, and engaging with stakeholders are critical components of effective leadership and management in this space. Through case studies and best practices, this abstract highlights successful leadership and management models, lessons learned from industry leaders, and emerging trends shaping the future of the clean energy sector. By embracing these strategies, leaders can position their organizations for sustainable growth and contribute to the global transition towards a clean energy future. Keywords:  Leadership, Management, High-Growth Environments, Clean Energy Sector.

Food losses from farm to retail operations: agricultural produces supply chain of Baja Peninsula, México

Objective: To evaluate food losses (FL) volumes generated by farms in Baja California Peninsula, México, of five agricultural commodities. Design/methodology/approach: Baja California Sur (BCS) state was the study area. Information was gathered from a total of 380 sampled chain actors in asparagus, mango, strawberry, orange and tomato by survey and personal interviews. Tobit technique was applied to identify factors that influence FL percentage. Results: Data shows about 11.8% of asparagus is lost during harvesting and distribution, as well as 8.5% of strawberry, 26% of mango, 17.8% of oranges and 3.5% of tomatoes, representing 29.9% loss rate of marketed yield. Limitations on study/implications: This study did not classify commodities in the last steps of the supply chain. The five commodities used in the current study correspond to the more important agricultural produces in BCS, but given changing market, harvesting time and produce availability did not consider the waste of the supply chain. Findings/conclusions: Commodity, type of transportation and distribution, education, and human resources has been identified as influence factors in the volume of FL. This exploratory study fills the void in information in terms of its geographic scope and food group number, and farm owners willing to manage food losses for the purpose of obtaining bioactive compound. Keywords: Food loss, agrifood, desert agriculture, food security, retail

Exploration of Factors Influencing Slow Employment

This article focuses on the causes and characteristics of the phenomenon of "slow employment" of college graduates and its far-reaching impact on individuals and society in the context of current social and economic development. Through a review of relevant literature and theoretical research, the article outlines the definition of "slow employment", i.e., the state in which some graduates, after completing their studies, choose to further their studies, internships, travels or other non-employment activities, or fail to find a suitable job for a long period of time.It is found that the phenomenon of "slow employment" is the result of multiple factors, such as the popularization of higher education, changes in the job market and personal values. The article constructs a research model, and through questionnaire survey and data analysis, explores the influence of individual perceived behavioral control, prior and posterior social capital, and educational environment on the willingness of "slow employment". The results show that factors such as personal behavioral control, family background, educational experience and social network affect graduates' employment choice and speed to different degrees.Eventually, the article puts forward a series of targeted solution strategies, including strengthening the employment guidance services of colleges and universities, optimizing the educational environment, and enhancing the individual's career planning ability, aiming to provide support for the smooth employment of college graduates, and at the same time, provide a scientific basis for the government and colleges and universities to formulate the employment policy, in order to promote the stable development of the social economy.

THE NEW TRENDS OF DIGITAL MARKETING AND ITS ROLE IN CHANGING CONSUMER BEHAVIOUR AND MARKET EXPANSION

Marketing trends are shifting regularly, especially with the rising number of competitors, buying capacity, regular innovation, increasing platforms and growing needs of the consumers. The online platform has built a strong foundation in India since the accessibility to internet graphed up till date. India is the second largest country after China to have the largest number of internet users till date and the access has expanded ever after the introduction of 4G network concept in India. Such a wide customer base provides robust place for an online market to set up the entire business operations and professionally provide services of handling the online market for several companies who seek to market their offerings online. The research on the topic was necessary to outline the recent trends that are affecting the market behavior on part of consumers and is also leading to the market expansion. The research will also help to identify the base reasons of the traffic of the internet and its conversion from a visitor to a consumer. Digital marketing has changed the face of traditional marketing involving bigger scale of competition in offering the marketing services to the business companies by giving tough competition in terms of design, promotion, providing reliable cardinals of change in market, building strong PR and rapport and creating hard hitting promotional strategies. The early access to internet was meant for military and government specific activities, but in the modern world the general activities only occupy a majority area of a pie chart which depict the usability index of daily internet usage of any random person.

An Empirical Analysis of the Impact of Financial Leverage on the Performance of Second-Level Banks in Albania

The financial scene in Albania, has seen some significant changes over time, shaped by different market situations and rules that put specific limits on financial choices. In today’s world, where globalization and competition are running high, making smart financial moves is crucial for a company’s success. Most studies on traditional finance have been mostly focused on analyzing how a company’s everyday performance is connected with the amount of debt. These studies try to investigate the complex relationship between financial leverage and the factors that make a company successful. Deferent researchers have been looking into the basic details of financial leverage, focusing on theories like the pecking order, which suggests that companies Fprefer using their own money rather than borrowing from outside. Despite having an assembly of theories, there’s no one answer for how a company should balance its money or which financial moves guarantee success. Every business is different, dealing with unique challenges in its way. Understanding how a company acquires its funding and where it originates plays a crucial role for businesses aiming to economize while trying to achieve substantial growth. This highlights how important it is to set up a money plan that looks out for the company’s interests. Interestingly, in a market where there’s no tax on money moves, the way a company sets up its money doesn’t seem to change how much it’s worth. Businesses have room to refine how much debt they carry, both in the short and long term, based on big investment decisions and the need for quick cash. The exact effect of leverage depends on several variables, such as the firm’s risk appetite, the state of the economy, and the dynamics of the industry. To summarize, the main goal of this empirical investigation is to clarify the relationship between financial leverage and the performance curve of Albania’s second-level banks throughout the ten years from 2012 to 2022. This investigation seeks to clarify if financial leverage methods were modified by Albanian banks, especially second-level banks, in response to changing market dynamics and regulatory changes, and how these modifications affected the banks’ overall performance.

Challenge and Readiness to Implemented Geothermal Energy in Indonesia

Many countries have used various strategies in the effort toward transition to alternative energy as a solution in developing renewable energy. Indonesia is the second largest producer of geothermal energy in the world. The potential of Indonesia lies in the Ring of Fire along with 117 active volcanoes, giving Indonesia high geothermal potential. This research aims to reveal and formulate the potential of geothermal as renewable energy in Indonesia as an alternative energy to be used in the future. The methods in this research are qualitative and quantitative. Through the quantitative method, this research will present secondary data from various organizations as well as data from prior research on geothermal potential in the world. While qualitative method will formulate ideas of several geothermal usages from many countries by using comparison from prior research and literature from journals, books, and other publication sources. Qualitative research results will also come from in-depth interviews with stakeholders that have implemented geothermal energy in Indonesia. The result of this research will illustrate the importance of geothermal energy as an alternative renewable energy in Indonesia to replace crude oil resources as the main natural resource in Indonesia. This research recommends the mapping of resources, requiring technology as a breakthrough in processing geothermal energy to take it directly from the reservoir because of its unorthodox classification based on its source as well the cost and benefit impact on the economy related to consumer mapping to detect early the market changes of energy to geothermal.